Hailee Steinfeld doesn’t mind shaking things up. The Edge of Seventeen actress has spent the past year entering fresh territory, with a platinum-selling single, “Love Myself,” (from her debut album Haiz) and a red carpet style that has landed her on multiple best-dressed lists. And the latest move for the actress and singer adds her to the ranks of celebrities turned campaign stars. As the new face of Reef Escape, Steinfeld fronts the ads for the California-based sandal brand and brings a youthful glamour to the world of casual flip-flops.
For Steinfeld, the decision to represent Reef was a no-brainer. “There have always been a bunch of sandals at the bottom of the stairs right by the front door that were my go-to,” said Steinfeld on the phone from the Atlanta set of Pitch Perfect 3. “They were always Reef. I grew up wearing these sandals.”
And though she’d often prefer to live in her flip-flops, even the California girl in Steinfeld has come to appreciate the artistic side of the industry. “[Fashion] has become such a huge part of my personal life and my work,” says the actress. “It’s amazing to see how many people it takes to really pull off something in fashion. There are so many people that are so committed and so passionate.”
Here, Steinfeld shares her style rules.
California style is all about keeping things simple.
“Honestly, it’s just easy-going and simple and casual. It’s being comfortable and putting your favorite pieces together. My closet is all light colors, airy, flowy and relaxed shapes, whether they’re dresses, denim shorts, or T-shirts. I live in T-shirts! Anything that’s easy to put together and not an ensemble that consists of a bunch of complicated components.”
Putting out an album required a whole new take on fashion.
“This last year, really diving into the whole music scene and being onstage called for a completely different approach. I’ve had so much fun being able to go that extra mile when you’re on stage, and using that as an excuse to try a different look.”