It is no secret that Hailee Steinfeld has a packed schedule lately. The 20-year-old just finished filming Pitch Perfect 3 in Atlanta, is churning out hits such as “Starving” (featuring Zed) and her newest collaboration with Machine Gun Kelly “At My Best” is burning up the charts, not to mention she is prepping for the Met Ball, the fashion world’s annual extravaganza. “I’m going, but I don’t think I can say with who, it’s a secret!” laughs Steinfeld. The Oscar-nominated actress is adding one more item to her résumé: It was announced on Thursday that she is the new face of Mission women’s athletic wear, the brand that has counted on top athletes Serena Williams and Mia Hamm in the past.
Steinfeld (rocking the label’s high-waisted leggings and sports bra) and her choreographer Amy Allen celebrated the milestone by teaching a private dance class in Hollywood on Thursday where journalists and influencers got a taste of how the hitmaker preps for performances — and yes, it involved a lot of twerking.
Pret-a-Reporter: Why did you want to partner with Mission?
Steinfeld: Well, apart from Mission being an all-around amazing brand, I spend a lot of my time exercising and dancing, especially when I am touring. And when I have performances coming up, I spend most of my time in dance rehearsals, so I am always looking for something that I not only look good in but feel good in. I have had more situations where I wake up and I am frantically getting dressed and I’m like, “OK, I look cool, I am going to go dance,” and then all of the sudden I’m burning up and uncomfortable. There really is something so amazing about the cooling mechanism in these clothes. When you’re burning up and you’re heart is pounding, that’s really a bonus.
Besides dancing, how else do you like to stay in shape?
I love anything outdoors, whether that is running on the beach or walking, riding a bike, taking a hike, anything that doesn’t necessarily feel like you are working out. If you go to the park and are playing basketball or kicking a ball around and hours into it you’re crazy tired and didn’t realize how much work you put into, I love that sort of activity!
Is dancing new for you since you started singing?
I like to think I have always been dancing, I grew up dancing, but it’s definitely become more about discipline and conditioning. I’ve taken it a lot more seriously since I started singing, and that has been in the last two or three years.
How would you describe your everyday beauty routine?
When I am not doing anything, I like to keep it very fresh and simple. Sometimes it is the best feeling in the world to not have any makeup on, and I have learned to love that. I love that as much as I love putting makeup on and having my makeup done. But for everyday I keep it very simple.
Is there anything in the beauty world you are newly obsessed with?
I am obsessed with rose water — I have been for a minute. It is the perfect little refresher, I put it on my face. I feel like everyday I find out you can use it for something new or different, though.
#AtMyBest ? Tomorrow
MISSION®, the leading performance apparel and accessories brand with a singular focus on temperature control technologies, is excited to announce Oscar-nominated actress and Multi-Platinum recording artist Hailee Steinfeld as the face and spokesperson of their newly-launched women’s line of MISSION high-performance activewear.
Considered by many to be a triple threat with her award-winning acting, singing, and modeling, Hailee keeps her life and work in balance with hip hop dance and fitness workouts. Crediting dance as her go-to work out for a great sweat and all around full-body tone, fitness runs in Hailee’s family. Hailee’s father is an established fitness specialist to some of Hollywood’s elite. “I’ve always enjoyed dancing as a way to not only express myself and my music, but also as a great way to stay in shape,” said Hailee. “Dancing is a true full-body workout. It’s fun and it’s hard work!”
Signing the Hollywood mega-star is a significant milestone for MISSION, as Hailee will introduce and expose the brand to a more lifestyle-focused audience and fuel the brand’s goal to be at the center of sports, science and style.
“As a high-performance athletic brand, we look for partners who embody our same ethos, our same focus and our same maniacal commitment to winning, and Hailee truly embodies each one of those qualities in her life,” said Josh Shaw, Founder and CEO of MISSION. “Hailee is exceptional at her craft and truly an athlete in life at every level. From singing to acting to modeling, she lives an incredibly active, high-performance lifestyle and she knows the critical importance of balancing her work, life and fitness. As the first-ever Hollywood star to join the MISSION brand, I couldn’t be more excited to have Hailee join the team!”
“I’m really excited to work with MISSION to not only help design and develop an incredible line of great looking activewear and athletic apparel, but also to bring a brand to market that meets all my active lifestyle needs,” said Hailee. “I love the fact that I don’t have to compromise style and comfort in order to capitalize on the benefits of cutting edge temperature technologies in workout attire. I’ve grown up in an innovation generation, where speed, style and science work together seamlessly, and MISSION embodies the same philosophy.”
Sold on Amazon.com, DicksSportingGoods.com and MISSION.com, the new MISSION women’s apparel line features over 15 unique designs including training shirts, training shorts, sports bras, performance leggings, and a full range of tops, bottoms and compression styles for the ultimate in performance style. The new MISSION VaporActive women’s apparel line, powered by 37.5® technology offers permanent technology that won’t wash out, maximum dry rates that are up to five times faster than leading competitors, an unparalleled dry-cool experience and superior odor capture that lasts for the life of the apparel.
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