Filed under News

Hailee Steinfeld’s “Most Girls” Debuts At #77 On Billboard Hot 100

Hailee Steinfeld’s new “Most Girls” is officially charting on the Billboard Hot 100.

The song debuts at #77 on this week’s edition of the chart, which ranks songs based on combined activity from sales, streams and radio airplay.

This week’s activity was boosted by the release of the official music video and a performance on the “Dancing With The Stars” finale. Radio support has also been on the rise.

“Most Girls” follows “Love Myself” (#30) and “Starving (with Grey, ft. Zedd)” (#12) as Steinfeld’s third Hot 100 entry.

Filed under News

The singer and actress will help market the activewear brand’s new apparel line to Millennial consumers

Mission has tapped Hailee Steinfeld to help promote its new VaporActive apparel line.

The 20-year-old singer and actress will appear in Mission’s ad campaign and serve as a brand ambassador for the collection, which launched in March. According to Josh Shaw, Mission’s founder and chief executive officer, Steinfeld, who got her big break at 13 in “True Grit,” aligned perfectly with the brand.

“We probably spent a year and a half researching who would be the best person to partner with. We looked to hardcore athletes in individual sports, team sports, singers and actresses,” Shaw said. “Hailee’s approach to life and how she has succeeded at such an early age connects with our DNA as a brand and a company.”

Steinfeld joins Dwyane Wade, Serena Williams, Reggie Bush and more who not only promote Mission’s products but are equity owners. She wore the VaporActive sports bra, compression shorts and HydroActive Max Cooling towel in her new music video for “Most Girls.”

Mission has tapped Hailee Steinfeld to help promote its new VaporActive apparel line.

The 20-year-old singer and actress will appear in Mission’s ad campaign and serve as a brand ambassador for the collection, which launched in March. According to Josh Shaw, Mission’s founder and chief executive officer, Steinfeld, who got her big break at 13 in “True Grit,” aligned perfectly with the brand.

“We probably spent a year and a half researching who would be the best person to partner with. We looked to hardcore athletes in individual sports, team sports, singers and actresses,” Shaw said. “Hailee’s approach to life and how she has succeeded at such an early age connects with our DNA as a brand and a company.”

Steinfeld joins Dwyane Wade, Serena Williams, Reggie Bush and more who not only promote Mission’s products but are equity owners. She wore the VaporActive sports bra, compression shorts and HydroActive Max Cooling towel in her new music video for “Most Girls.”

“I love the fact that I don’t have to compromise style and comfort in order to capitalize on the benefits of cutting-edge temperature technologies in my workout attire,” Steinfeld said. “I’ve grown up in an innovation generation where speed, style and science work together seamlessly, and Mission embodies the same philosophy.”

Mission, which was founded in 2009, is known for its cooling accessories that utilize wet-to-cool technology. For VaporActive, which includes men’s and women’s assortments, Mission utilized dry-to-cool properties by using 37.5, a fiber formerly called Cocona that activates carbon from coconut shells to move water away from a heat source and dissipate it. The line, which is sold on Amazon, Eastbay, Dick’s Sporting Goods and Mission web sites, retails from $30 to $75.

Shaw believes activewear is at the front of the growth curve.

“The category has by no means seen its heyday,” Shaw said. “But there are too many ‘me too’ brands that are making active apparel without any core, functional benefits. You must have something that stands out and differentiates you from competitors to win. It’s going to be all about function and true technology in the fiber. We are seeing what’s coming down the pipeline for technology and fiber and it’s mind blowing.”

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Hailee Steinfeld Headed To Australia For Promo

Universal Music has revealed that US pop starlet Hailee Steinfeld will be in Australia next month for a promotional visit. Her latest single ‘Most Girls’ has this week been afforded the music video treatment and its that single she’ll be in the country to promote.

Though details on precisely when next month she’ll be here, Universal tells us that she has been locked in for a performance of ‘Most Girls’ on ‘The Voice’.

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Hailee Steinfeld Loves Peanut Butter as Much as You Do

Oscar-nominated actress and singer Hailee Steinfield is the new face of the women’s collection by Mission’s performance apparel — which is a pretty big deal since the brand has featured only professional athletes until now. And after working out with her in a cardio dance class lead by her choreographer, Amy Allen, we can attest the Hailee is truly a triple threat. We were able to ask her about her how she keeps her life healthy on the road and how she stays grounded with her hectic schedule.

Working out on the road:
From touring, red carpet events, and filming, Hailee is constantly on-the-go, but she finds clever ways to fit in her workouts thanks to her dad, a personal fitness trainer. He customized a box of fitness equipment for her, including resistance bands, jump ropes, and hitting gloves, so Hailee can workout anywhere when on the road. She designs her workout based on wherever she happens to be, and explained that her “workout routine is always different because I’m always in a different place. And that’s what keeps it new and fresh.”

Keeping positive:
Along with taking time to breathe deeply, Hailee reminds herself to stay positive with a simple phrase. “I feel like I tell myself every day, as simple and cliché as this sounds, ‘Take everything one step at a time, day by day.'” There is nothing cliché about that. Anybody can get caught up in the frustrations of life, especially being in a new place every other day.

Favorite fuel:
Fitness routines and positive mindsets are key to life balance, but so is fueling up on healthy snacks. And Hailee clearly loves her peanut butter. When asked about her favorite healthy snack, she quickly replied, “Peanut butter, toast, and banana before a workout or rice cakes and peanut butter. Anything with peanut butter. I love peanut butter.” We feel ya, Hailee. We feel ya.

Filed under Videos

‘Most Girls’ Official Video

Hailee Steinfeld channels a variety of different looks in the just released music video for her latest single “Most Girls,” and you can watch it right here!

The 20-year-old entertainer represents all kinds of girls in the Hannah Lux Davis-directed clip before she is joined by a crew of ladies, rocking t-shirts with their individual personality traits: