Academy Award-nominated actress Hailee Steinfeld will be featured in the photography and signage for the promotion, sporting fashion-forward cotton-rich ensembles to inspire Millennial consumers.
“There is an authenticity and a versatility to cotton that really speaks to me,” says Steinfeld. “It can be casual like a pair of jeans, empowering like workout gear, or an amazing summer dress that’s empowering in a different way.” Steinfeld will also make personal appearances at two locations — The Woodlands Mall in Woodlands, TX on July 30 (12pm – 2pm) and the Glendale Galleria in Glendale, CA on August 27 (1pm – 3pm).
“Collaborating with Cotton Incorporated on this exciting campaign was a natural fit for GGP,” said Rebecca Graf, vice president of strategic partnerships at GGP. “As the owner of high-quality retail properties, we are always evolving and looking for new, innovative ways to deliver key brands and experiences that customers have come to expect from us.”
Finding a favorite outfit like Hailee’s won’t be the only reason to shop during the promotion. Shoppers will receive a FREE crossbody bag when they spend $200 or more on cotton apparel at any store in the mall. To be eligible, each apparel item purchased must contain at least 50% cotton. The gift-with-purchase bags will be distributed on Saturdays and Sundays from 12pm – 6pm. Limited quantities are available while supplies last.
To learn more about the “Find Your Favorite” mall promotion, including a listing of participating malls, please visit TheFabricOfOurLives.com.